From first time buyer to brand evangelist, brand design New Forest

A complete branding service can give you the edge over your competitors and create loyal customers. Branding expreses your business personality and values using a consistent approach to typography, imagery, voice and iconography.

Why should you consider a complete branding service?

- It helps your business stand above the competition by telling your customers why your brand is different and unique.

- It can create long term business value and facilitate leverage for your company, making it a more appealing business opportunity.
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- It creates a consistent experience every time your customers interact with your brand.
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- It can increase your audience and lead to customer loyalty and trust.
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step 1: define the strategy

One of the most common mistakes in launching your new brand is not doing the research and not having a clear strategy. In this first stage of the process we define the following:
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- Why should people care about your product or service?
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- Who is your target audience? What other products do they buy? and, where can we find them?
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- What is the verbal identity of your brand? How can we talk to your customers so that they listen? We can then begin to articulate the promise you make to those customers.

- The user journey from start to finish. User profiling, their needs and how the brand can meet these.

step 2: logo and identity systems

I begin with the most important element of the design: the logo mark. I like to collaborate closely to my clients to create beautiful and compelling images that reflect their vision of the brand.

Together we iterate and refine until we find a versatile identity system that works well on all media.

We then move into articulating the verbal identity of the brand, finding effective ways of delivering its primary message, so that the voice feels current and authentic.

step 3: brand guidelines

A consistent branding across all media is an essential part of the brand's integrity. It ensures that the customer's journey every step of the way reflects and reinforces the brand.

After we settle for a clear design direction I curate different versions of the logo and other visual elements such as iconography, colour palettes and stock images and put them together into a brand style guide for you to keep.

Are we best friends yet?