Visual Identity - Brand architecture - Animations
Dendra Systems is a robotics and tech company with an earthy mission: to completely offset the planet's carbon footprint by planting millions of trees with the use of drones. The company had undergone some major internal changes and to mark these, they were ready to make a substantial change in their image direction.
The biggest challenge for this project was to strike a delicate balance between the natural world and the very structured field of engineering and robotics. Dendra Systems’ new logo and identity system is the embodiment of the brand design, using the playful geometry of a flower made of three building blocks.
The new Dendra Systems brand design emphasises it's unique personality and works just as well as a geometric background. Pixel perfect iconography is combined to complete the new vision direction for the brand.
Dendra Systems embraces GYSHIDOMA: a relentless commitment towards productivity. The folks at Dendra Systems are continuously developing and advancing, without loosing sight of their honest mission to disrupt reforestation processes around the world.
- Timescale: 2 months
- Industry: Robotics
- Deliverables: Logotype and
wordmark, colour scheme
co-branding guidelines,
grid systems, iconography
and animations
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