UX UI & Web Design - Word Press
Complete Brand Overhaul
Alex Truesdale, a top-tier Will writer, enlisted my expertise for a comprehensive revamp of her website and brand. The existing setup was losing resonance with London's busy and diverse clientele due to an abundance of copyright content, causing navigation challenges. Alex sought to transform intricate information into easily digestible content for her clients.
The Challenge:
Organising the website's extensive content by subject poses a significant challenge. Additionally, effectively upselling supplementary services, such as funeral pre-payment plans, proves to be a complex task.
The Solution:
The adopted visual identity embraced a dynamic color scheme featuring contrasting shades of purples, seamlessly blending heritage tradition with a modern edge. The imagery was revamped to align with the present era, incorporating diverse backgrounds and genders for a more inclusive and contemporary representation.
Lora is a well-balanced contemporary serif with roots in calligraphy. It is a text typeface with moderate contrast well suited for body text.
The adopted visual identity embraced a dynamic color scheme featuring contrasting shades of purples, seamlessly blending heritage tradition with a modern edge. The imagery was revamped to align with the present era, incorporating diverse backgrounds and genders for a more inclusive and contemporary representation.
- Timescale: 4 months
- Industry: Healthcare
- Deliverables: UX/UI Design, Visual Identity, Imagery, colour scheme iconography and infographics
Visit: www.alextruesdalewills.co.uk
NEXT PROJECT
The Solution:
A deep delve into the survey for IFF Research on Understanding the consumer experience of will-writing services to understand the behaviour, frustration and opportunities of the market.
The Challenge:
ATW required a significant overhaul to better resonate with and accurately represent its customer base. The website initially lacked visual appeal, and when images were present, they were outdated and failed to reflect the dynamic nature of the current London market.
